"Be yourself, everyone else is taken."
That was the motto of the inaugural Tauranga Moana Pride Picnic on Saturday, which aimed to raise the profile of Tauranga's LGBTQI (lesbian, gay, bi-sexual, transgender, queer and intersex) community.
More than 500 people attended the picnic at the Tauranga waterfront during a colourful celebration of diversity and inclusiveness.
The rain failed to dampen the enthusiasm of members of the rainbow community - and the wider community - who came together for a fun afternoon of entertainment, live music, games, and other activities.
The waterfront was transformed into a colourful and vibrant hub of celebration and many attendees were decked out in rainbow-coloured costumes, capes, wigs and leis.