Tauranga Foodbank chairman Larry Bilodeau is extremely impressed with how well the appeal has done so far this year, a good thing given the demand has increased.
"It's been really, really successful," he said.
Bilodeau said that cash donations were up "around 15 to 20 per cent" on last year's Christmas Appeal.
"And last year was a very good year for us," he said.
The flipside, however, is that demand has increased as well.