The Tauranga City Council has issued an urgent plea to residents to save water or face more severe restrictions.
If use does not decrease and stabilise, residents will face harsher restrictions under the emergency plan.
Water services manager Peter Bahrs said streams that supply the city are at record lows.
"We're trying to prevent the need to introduce tougher restrictions, but if people don't follow the plan and our stream levels become critical, we may have to do so," he said.
"We need everyone to follow the plan as a minimum, and to save more water wherever they can.