New art courses will find the artist in everyone and allow Tauranga residents to connect creatively.
The Incubator will see vision become reality next month when an art education programme called the Artery gets under way, offering a range of classes for people to get creative and connect with others.
"There's just such a hunger for art and cultural activities in the city, it's a hunger for things that people can participate in, not just watch and attend," said Incubator director Simone Anderson.
She said the classes would allow people to connect with other creative people, while also being an opportunity to upskill or learn a different art form.
"These days it's all about internet and television, so we're hoping through art we can create a lot of connections within the community. People can get to know others and try their hand at something they never thought they were capable of."