Competitive swimming often flies under the radar - and Matt Teokotai-White is determined to change that.
Teokotai-White started as the new head coach at Liz van Welie Aquatics in Pyes Pa this week and he hopes to raise the profile of the sport around Tauranga and the Bay of Plenty.
His aim is having more people take the sport as seriously as other codes such as rugby and rowing.
The 27-year-old, who has relocated from Hamilton where he was the head coach at Waikato's Hillcrest Swimming Club, has developed swimmers at national and international levels, was named Waikato's 2017 Coach of the Year and was part of Swimming New Zealand's coaching team at the Oceania Championships in Papua New Guinea in June.
Through his experience and international travel as a coach, the Hamilton-born and Tokoroa-raised Teokotai-White has witnessed how highly valued swimming is as a sport in other parts of the world and wants to better educate swimmers, parents and the community about the sport as a whole.