Papamoa Surf Life Saving Club competitor Mitch Cowdrey was getting it done both in and out of the surf at Main Beach yesterday.
The 13-year-old took the Oceans 14 by storm - securing a fist full of medals while building a strong following among some of the female competitors at the annual under-14 New Zealand Surf Lifesaving Championships.
The supply of posters featuring the youngest of the four Cowdrey brothers, who was picked up by surf lifesaving brand Sonic at the end of last year, had been exhausted by day two of the four day carnival.
Mitch said he found the extra attention "a little different", but based on the strength of his performances he may need to get used to it.
A total of 20 medals at the event over the last four days put Mitch in front of his brothers, bringing the family's total of Oceans 14 medals to an even 50.