In a New Zealand first, special billboards around the country will use an algorithm to calculate the approximate pavement temperature based on the air temperature of the day. The billboards will display whether it’s “cool to go walkies” (when the temperature is below 25C), or “too hot to trot” (when it’s above 25C).
Murray says Southern Cross hopes the innovative, creative approach sparks pet owners’ attention and makes them think twice before walking dogs in the heat of a sunny day.
“Early morning and the evening are typically cooler during summer, so it’s best to take dogs for a walk at those times. It helps to stick to grassy or shaded areas where possible, too.”
“Leave the longer walks for autumn and winter and keep exercise time to short bursts in summer,” she adds.
Walking dogs in the heat of the day is just one of the “watchouts” the Southern Cross Live Your Pet Life This Summer campaign aims to draw attention to.
Southern Cross also wants owners to keep an eye out for the signs of heatstroke and dehydration in their pets. Pets being left in the car is a common cause of heatstroke, and Murray says pets should never be left in the car in the warmer months.
“People are often surprised at how quickly the temperature inside a parked car can become dangerous for pets – sometimes just in the time it takes to buy a coffee,” she says.
“A common myth is that parking your car in the shade and leaving the windows open is okay, however, this doesn’t actually make much difference to temperatures for pets.”
On a 21C-day, the inside temperature of a car can reach 32C after 10 minutes and 40C after 30 minutes.
Dogs regulate their body temperature through sweating and panting, so flat-faced breeds (like bulldogs, pugs, and chow chows) can be at higher risk of heatstroke because they tend to find breathing more difficult than other dogs.
What to do if you suspect heatstroke
“If you think your pet has heatstroke, you should contact your vet as soon as possible,” Murray says.
“Put your pet in a cool, ventilated area and use a fan to blow cool air on them. Spraying or sponging tepid water on them can also help – but you also need to make sure you don’t cool your pet down too quickly.
“Your veterinarian will be able to talk you through what to do before you get to the clinic for medical help.”
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