Heavy swells, offshore winds and sunny weather combined to create a "perfect storm" of conditions that kept surf lifesavers busy this week.
Chase Cahalane, eastern region lifesaving manager for Surf Life Saving New Zealand, said there had been close to a dozen rescues along the coast from Mount Maunganui to Maketu this week.
They included the mass rescue of four teenaged swimmers who were swept out to sea, out of their depth, in a rip off Mount Main Beach.
Cahalane said the teens had been spoken to by lifeguards before they got into trouble, but "ignored the safety advice".
Fashionable inflatables have also caused issues due to strong westerly offshore winds.