Bay lifeguards saved six people from the surf at Mount Maunganui beach at the weekend - in what lifeguards say was one of the busiest weekends of the summer.
Lifeguards rescued two swimmers, a boogie boarder and a surfer on Saturday. On Sunday, they rescued a swimmer, kayaker and surfer.
Seasoned lifeguard Kent Jarman who was involved in some of the rescues said people were being "caught out" in conditions that were beyond their capabilities.
"If there was a common theme this weekend it was of people, who don't have a lot of surf experience, going out and getting in trouble one way or another," he said.
Although the surf was large with 2m to 3m swells, there were long breaks between sets and Mr Jarman said this might have fooled less experienced surfers and boogie boarders into thinking they could handle the conditions.