Thousands of senior citizens are set to get lower power bills with the launch today of Grey Power Electricity.
Grey Power has teamed up with independent electricity retailer Pulse Energy to give Grey Power members access to low-cost power.
"All of our members are experiencing increased power prices,'' says Grey Power National President, Roy Reid.
"So this partnership with Pulse will give our members some respite to the increased cost of living.
The alliance allows them the flexibility to acquire low cost power from competing generators and pass the benefit on to Grey Power members.