Pāpāmoa's annual Santa Parade will now be held every second year after crowd numbers for the event "plateaued".
Papamoa Unlimited told Tauranga City Council's audit, finance, risk and monitoring committee that it believed making the parade a biennial event would help revitalise it.
"We are taking a year off," Papamoa Unlimited deputy chairman and Papamoa Plaza centre manager David Hill said.
Hill said the number of people attending had "plateaued".
Regional growth rates were up 5-6 per cent but the event was not becoming any more popular in terms of attendance, Hill said.