Culum Retallick wants a complete change in attitude on and off the field in 2014.
The 29-year-old new Steamers captain is still smarting over what went on last year when Bay of Plenty were relegated out of the top flight ITM Premiership after just one win all campaign.
"I was bitterly disappointed last year. There were three or four games where we lost in the last 10 minutes. To be honest that pissed me off," Retallick said. "Getting demoted is a kick in the teeth to me because we should be up there.
"The challenge for me this year as captain is to get all the boys on the same page and get us firing, with everyone comfortable within the group. "I can't see any reason why we can't be playing in that promotion relegation game at the end of the season."
Retallick believes over the past two years the Steamers have lost their connection with the community. "I remember in our first year we came second to last and everyone wrote us off.