Omamawa passionfruit growers Lin and Richard Pickard have lost 70 per cent of their vines to crown rot and crop volumes across the industry are expected to be down 40 per cent after a poor growing season.
Mr Pickard said it was devastating to see 700 out of 1100 vines die from the disease more commonly known as black leg - a fungal disease that starts in the plant during a cold, wet winter and causes the vine to keel over in spring.
"You spend all year getting ready to produce a crop and then winter comes and they all die. It's devastating and it's not just us this year, the industry has lost about 25 per cent of its producing vines."
The New Zealand Passionfruit Growers Association vice-president said he had diversified, putting in 1000 blueberry plants and 700 fig trees in the past year to spread the risk, and they were determined to fight the disease.
Mr Pickard said every year he thought of getting out of the industry as the orchard had continuously been affected.