The mantra he has based his programme on is "finishing is winning and winning is finishing".
"It really began when Sir Edmund Hillary came to my school when I was 10 and he said Mt Everest is not high enough for your goals, your dreams and your aspirations," Dixon said.
"Just 12 years later I am at the Olympic Games winning a medal. I went and saw Sir Edmund at his house and showed him the medal and he asked me to promise him I would inspire the next generation."
Dixon started a fun run for kids north of Auckland after the 1990 Commonwealth Games. He went to all the schools in a 50km radius who joined up to his kids marathon concept.
"For 10 years I did that programme then I shifted to LA to help run the marathon and I took my programme with me. I have 37,000 kids in that programme every year in the Los Angeles school district and then spread it to other states," Dixon said.
"It is about building up the kids' aerobic capacity and the principles of Arthur Lydiard. I am working with Lorraine Moller on a Lydiard certification for teachers and parents to be empowered with the knowledge of how to get kids moving."
Dixon says every kid in New Zealand will benefit from the programme. It is also a lot of fun with training guides designed for young minds, with colouring-in pages, stickers and cartoon characters.
"This programme is about the hare and the tortoise. Every kid knows that story worldwide."
Tauranga-based athletics coach Kerry Hill, who attended Waimea College with Dixon, is working closely with Sport BOP to get the programme up and running in Bay of Plenty schools.
"We got it going in Nelson and South Auckland has been going for three years. We are looking to kick it off here soon," Hill said.
"I have trialled it at Bethlehem School for the last two years and their whole primary school of 500 pupils has done it.
"Now that Rod's home it is timely. It is pretty easy to get it around the schools just by explaining the concept to them and showing them the benefits."
Information: www.kidsmarathonfoundation.co.nz.