Karen Walker's Midas touch has done it again and her new sunglasses campaign featuring rescue pooch Toast has taken the globe by storm, says Rodelle Payne.
Toast's story is one of fairy tales.
Rescued from a Brooklyn puppy mill by publicist Katie Sturino and comedian Josh Ostrovsky, now her owners, she quickly rocketed to fame with her wonderful looks, charming personality and distinctive tongue that won't stay in her mouth.
In the campaign Toast models sunglasses from Karen Walker's new range and in several images she and Karen wear the same styles. By the looks of things, this "NYC IT girl" has never been happier.
For the shoot, Toast had her own groomer, mum and dog minder, Katie, while a hairstylist used fans to make her ears flop in the wind, as though she were hanging out of a car window. None of the photos is touched up. They are all natural.