Protesters will block a notorious stretch of State Highway 2 between Tauranga and Katikati this afternoon.
Western Bay of Plenty residents fed up with the high toll of fatal and serious injury crashes on the highway are calling for authorities to do more to make the high-risk road safer.
The protest comes after a black week on Western Bay highways. Three fatal crashes claimed four lives in four days. The crashes were on SH2, near Pahioa Rd, and again on SH2 near Pukehina and another on SH29 in the Kaimai Range.
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At 3pm today protesters will block the usually busy Wairoa Bridge. They encouraged anyone who needs to travel, to find an alternative route.