Free drinks, a sausage sizzle and face painting for children are being offered to Western Bay drivers in a bid to stop them killing themselves on the roads this Easter.
In a roadside "fatigue stop" motorists on Easter Monday will be encouraged to pull over and take a break as they pass through Rangiuru, near Te Puke.
It is the first roadside stop of its type in the Bay and organisers hope tired drivers will use it between 1pm to 5pm.
Tauranga and Western Bay RoadSafety coordinator Lynette Hines said dozy drivers were dangerous and a short break at the stop would hopefully rejuvenate them.
"People will be travelling home then and after a few big nights over Easter they might just need a break," Mrs Hines said.
Police, ACC, Transit New Zealand, Land Transport New Zealand and RoadSafety are working together on the fatigue stop.
Students Against Drunk Driving will be handing out information packs on fatigue and driving, as well as surveying motorists at the stop in the Affco carpark. The Western Bay road toll stands at one, while across the Bay of Plenty there have been six deaths this year.
Police will also be out on the roads targeting speeding and drunk drivers.
Highway Patrol Sergeant Deidre Lack said patrols would double up to cover peak traffic flows on the highways.
Already this week police have issued about 30 speeding tickets to drivers ignoring speed limits on major roadworks. Some drivers have been clocked doing 70kmh on a stretch of roadworks on SH 29 at Te Maunga where a temporary 50kmh has been put in place.
Out on open stretches of road, one motorist was stopped doing 146kmh at Pongakawa this week, while a woman was stopped doing 99kmh through central Te Puke - a 50kmh zone.
"The key thing is people need to keep to the speed limit and drive to the conditions," Ms Lack said.
Patrols will be on the look out for people not wearing seatbelts and anyone who was stopped could expect to be breath tested.
In a blitz last weekend by the Traffic Alcohol Group, 800 drivers in Tauranga were stopped and 14 were over the limit. Four of the 14 had previous convictions for the same offence.
The official holiday period will start at 4pm Thursday and run to 6am on Tuesday, April 22.
New Zealand's worst recorded Easter road toll was in 1971 when 21 people were killed.
There were no fatalities last year in the Western Bay over the Easter break.
Meanwhile, about seven temporary bars have been allowed to go ahead on The Strand in Tauranga.
The Strand will be closed to motorists on Saturday and Sunday as hundreds of visitors are expected to flock there to enjoy the Jazz Festival's party atmosphere.
Festival organiser Colin Lunt said the Tauranga City Council and bar owners had come to an agreement over the temporary bars in the street and the stage was set for another enjoyable festival.
Road-fatigue safety stop for Bay
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