Oh, the waah-ing and wailing that began as the dad quickly went to pick up and comfort the kid and his sore head and back.
My reaction was one of "have you not heard warnings about just that sort of thing?"
I guess it's a Kiwi thing of "she'll be right" and "it won't happen to me".
Only it isn't and it does.
But because of that attitude, the woeful results of a recent Bay of Plenty sting on child safety restraints in cars comes as no surprise to me.
Seatbelts, restrainers, booster seats and kids capsules are all there to protect the young, who need to be looked after by their parents.
That is, if parents have the brains, or ability, to care for their young charges.
In the safety check, 314 cars were stopped, 481 kids were checked and the results shocked the Plunket Society.
In one case, a 1-year-old was sitting on a booster held in by only a lapbelt.
A sudden stop and that kid would have become a missile in the vehicle, injuring itself and others. But that was slightly better than the 11 children who had no restraints at all.
Or the 66 restraints incorrectly positioned, as well as the 270 safety devices with fitting faults.
Plunket's Bay of Plenty and Lakes car seat services manager Sandy Waugh said the results were "frightening".
Western Bay Senior Sergeant Ian Champion said there was no excuse for having poorly restrained children in cars and parents had to take responsibility.
Hah! Fat chance for too many in this part of the world.
Bay of Plenty?
Plenty of useless parents.
DIDN'T that burger bar owner owner in Wellington give a moaning customer a right old send-off? Actually, the woman concerned wasn't just a whinger - she was an accuser.
She claimed Ekim Burgers gave her child food poisoning, a horrendous thing to do to a food business.
Ekim Burgers owner Mike Duffy was sent a message by the woman, who said she wanted him to be aware that her son had been upchucking one night after eating a bacon and avocado burger. It was the only thing he'd had different from three other family members and so that's why she suspected it.
Duffy was not happy and gave her a royal spray, as well as getting stuck into "middle-class no idea housewives" and whingeing customers.
He said he had never made one person sick in 20 years and that he - and most of the hospitality industry - were fed up with people complaining about things they don't understand.
And quite reasonably, he pointed out that if he cooks 1000 meals a day and one child gets "food poisoning" it's not what he was doing but "food poisoning from your hands".
Duffy got a lot of support on Facebook but some others didn't appreciate the woman's complaint being aired publicly.
Cue the Office of the Privacy Commissioner.
A spokesman said the woman should make a complaint so they could determine whether her privacy had been breached.
OMG. Talk about trying to drum up trade. Go get yourselves real jobs.
I AM really impressed with the new giant artwork alongside the TEL toll road in Papamoa.
It is big, imaginative and is so cool I reckon it will become an icon of Tauranga's largest suburb.
Some locals have opined it should have been a surfboard or a wave but Papamoa is no longer just about the fabulous beach.
It is an ever-growing community with great restaurants, a couple of galleries and shops. Well done to sculptor Regan Gentry.
• Richard Moore is an award-winning Western Bay journalist and photographer
Richard@richardmoore.com