A retired firefighter was the first on the scene of a serious crash in Te Puke on Tuesday night.
A car smashed into a tree about 8.50pm and was the only car involved in the crash.
The sole occupant of the vehicle was a 33-year-old man who had been travelling along the Te Puke Highway when he lost control and crashed between Rangiuru Rd and Kenana Rd.
He suffered serious injuries and was recovering in Tauranga Hospital in a stable condition.
The highway was shut as emergency services worked to treat the driver and clear the scene.