A mountain bike rider has been airlifted in a critical condition from a beach holiday spot at Bowentown, Waihi.
A St John spokeswoman said the patient was in a critical condition and had been taken to Tauranga Hospital. She said it was not yet known how the incident happened.
A Rotorua Daily Post reporter at the scene said the rescue helicopter landed in a carpark near the beach at Anzac Bay just after 9am.