This year's Westpac Chopper Appeal are calling for people of the Bay of Plenty to support and donate towards their local rescue helicopter service.
According to a statement from Westpac, more than 5,900 rescue missions were undertaken by rescue helicopters around New Zealand last year, including 152 in the Bay of Plenty region.
The Trustpower TECT Rescue Helicopter are asking locals to support their regional rescue helicopter by giving generously.
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Westpac's Director of Corporate Affairs, Sue Foley said in a statement that New Zealand's rescue helicopters provide such a vital service and are paramount to the many life or death situations.