Predator-free Pāpāmoa is the immediate goal. But, really, the sky is the limit.
On Saturday afternoon, residents of the Tauranga beachside suburb turned out to Papamoa Domain Reserve to pick up a free rat trap and do their bit for New Zealand's native birds and wildlife.
Organiser and volunteer Emma Richardson said given the good weather, the event didn't go as well as they had hoped, with only about 25 traps distributed this time, but she said it is still early days.
She said there were a lot of people with families and young children who were interested.
"We gave them a bit of spiel about how it all works and what's the best way to set it up in your garden and how to start off."