Bayleys Tauranga salesman Lloyd Davidson said the land opposite the Port of Tauranga offered an "excellent blank canvas" development opportunity.
"Design configurations for any new building on the Rata/Nikau site could easily factor in retail units at street level, with commercial floors above," he said.
"Or a boutique hotel to accommodate passengers either embarking on to cruises calling in at Tauranga, or terminating their journey at the port."
Davidson said the Mount's retail environment and the wider Bay of Plenty tourism sector had benefited from the growth in cruise ship visits.
"Such sector activity provides the obvious economic foundations for the future potential use of the Rata St/Nikau Cres site and its most likely tenancies," he said.
Bayleys Tauranga saleswoman Sarah Schouwenburg said the site previously housed the head office for what became the Owens Group.
"At that time, this was the main base for the original stevedore business that managed the beginnings of the NZ log and timber trade to Japan," she said.
Tourism Bay of Plenty's Kath Low said first impressions counted for "a lot" when visiting a destination for the first time.
"If there is a development which will enhance the visitor experience and also provide a service to locals then that is great," she said.
Mayor Greg Brownless agreed the site had huge potential for development and said many commercial sites were being snapped up as the population increased.
Tauranga City Council acting regulatory and compliance general manager Ray Day said there were several development opportunities provided for in the commercial zone, including retail, offices, hotels and residential apartments.
WHO OWNED THAT SITE? Current owner: Maritime Pacific Ltd – since January 2005 Previous owners: Bemsure Holdings (2000) - from 1999 to 2005
Sales data for large blocks of bare land purchased in Mount Maunganui over the past nine months shows: - 2118sq m of land at nearby 2 Rata St sold for a per square metre rate of $2630, while 800sq m of land at 33 Totara St sold for a per square metre rate of $3870.