NZME are launching Tauranga's number one station Coast, into the Coromandel on 97.9FM from 1 December.
The Tauranga Breakfast show with Brian Kelly will air in the Coromandel from mid-January, and listeners can catch Drive with Jason Reeves until the end of this year.
Rounding out the lineup is Lorna Subritzky on days and Nights with Rick Morin.
Coast plays classics from bands including Fleetwood Mac, The Beatles, Billy Joel, The Eagles, Elton John, Queen and David Bowie, and will bring the Coromandel the best music, interviews with intriguing guests, and news and entertainment updates.
Content director for the station Raylene Ramsay said she was pleased to bring great music and interviews to listeners in the Coromandel.