Today is Poppy Day and 40,000 red poppies are being handed out for sale around Tauranga streets.
The poppies will be on sale at schools and businesses, as well as at pop-up stalls and collectors on local streets.
Tauranga RSA event co-ordinator Veronica Egan has sold poppies on the street and been involved in Anzac commemorations for 20 years.
"I do this because it's a very special time to me, Anzac Day and Poppy Day," she said.
"When you stop to think about it, we wouldn't be where we are today if those guys hadn't gone overseas and did what they did for us."