The man who died while fishing this week has been identified as Laine Richard Kelly of Otumoetai. His body, supported by a life jacket, was found floating northwest of Karewa Island shortly after midday on Wednesday, 24 hours after he was due back from a morning's fishing trip.
Tauranga Senior Sergeant Ian Campion said Kelly, 60, was an experienced fisherman.
Kelly's occupation was listed in the electoral roll as electronics. His address was Freyberg St, Otumoetai, with wife Donna, a diversion therapist who worked with the elderly. Donna Kelly's Facebook page said they married in 1978 and had three children.
Campion said police were now looking for Kelly's 3m aluminium boat, which has a small overhead canopy and centre console.
"Police would welcome sightings of the boat."