Breast Cancer Foundation NZ is asking Bay of Plenty folk to support its Pink Ribbon Appeal Friday and Saturday.
Collectors will be shaking their pink buckets at 49 sites across the area, aiming to raise funds for research into new targeted treatments, medical equipment for hospitals, life-saving awareness and education programmes, and support for people going through breast cancer.
About 200 people in the Bay of Plenty area are diagnosed with breast cancer each year, and around 45 die of breast cancer each year.
"We have dozens of volunteers here in Bay of Plenty – 9000 around the country – who have generously committed their time to this week's appeal," says BCFNZ chief executive Evangelia Henderson.
"Now we need Kiwis everywhere to drop a gold coin in the bucket – your gift helps us work towards our long term vision of zero deaths from breast cancer.