The "Peter Pan" of Tauranga's local government election campaign, Philip Sherry, has used the same photo in the influential candidates' booklet since 2004.
This was despite the Local Electoral Act saying a "recent photograph" should be used with candidate profile statements.
Mr Sherry's repeated use of the photo since he was first elected as a Tauranga member of the Bay of Plenty Regional Council in 2004 was spotted by Arataki resident Perry Harlen.
In a complaint to the council's electoral officer, Cindy Butt, Mr Harlen said the photograph submitted by Mr Sherry in 2004 remained exactly the same for the 2007, 2010 and 2013 elections.
"Mr Sherry would have the electorate believe he is Peter Pan, never ageing," Mr Harlen said in his letter.