Local authors are being showcased alongside some of the world's best thanks to an initiative launched in the Western Bay, with sales of local authors increasing by 40 per cent at one bookstore.
All seven PaperPlus stores in the Western Bay have teamed up with Oceanbooks publishing to promote local writers who have their work featured on dedicated display shelves in-store.
The idea was Te Puke PaperPlus owner Stuart Gunn's.
Mr Gunn said sales of local authors increased 40 per cent and awareness of local authors rose 100 per cent since the books went on to shelves a month ago.
Until now, it was a bit "hit-and-miss" for local authors to get recognised, Mr Gunn said.