The first stage of construction for the new Pāpāmoa War Memorial is under way.
Tauranga City councillor Steve Morris said the Stellar Pl carpark memorial site which overlooks the sea was blessed by members of Ngā Potiki iwi on Wednesday morning.
Earthworks are set to begin, with the clearing of the site before pouring of the concrete foundations for the plinth, he said.
Morris said the black granite spire which would sit on top of the plinth was being engraved in Blenheim.
The project was scheduled to be completed in time for the centennial of Armistice Day on November 11, when hostilities in World War I ceased in 1918.