Last year was the first year Papamoa Pines Medical Centres took part in the Bay of Plenty Times Christmas Foodbank Appeal.
The response from staff and patients was overwhelming and a large supermarket trolley was overflowing with donations come pick-up day.
One moment, in particular, brought a tear to the eye of Jo McILwaine, Papamoa Pines' reception and accounts manager.
"One of our patients that came in for an appointment one morning ... saw the trolley in reception – he went away and an hour later came back with bags full of groceries from the supermarket. There must have been over $150 worth of stuff. That really touched a lot of heartstrings among the staff."
McILwaine is one of those driving this year's effort and said the main focus is to give back to the community in some small way.