Anyone can be a victim of domestic violence.
That is the message of Trish Ives, organiser of the Papamoa March Against Family Violence and Family Fun Day.
"Domestic violence isn't just about physical violence, it's psychological, emotional and verbal," Ms Ives said. "It's about control - if anyone feels controlled or afraid in their home, they are a victim of domestic violence."
Ms Ives, who is the manager of Papamoa Support Centre, said it was important to raise awareness of the "pervasive effects" of domestic violence in New Zealand by bringing the conversation into the community, similar to what had been done in the past with smoking and drink driving.
"This is a part of changing the attitude to violence and control in families, which has been a huge cost to our country and our families for generations."