The latest slash in Fonterra's forecast payout will have a big impact on the Bay economy.
As reported in the Bay of Plenty Times Weekend, it is expected to cost the region $177 million and put jobs under threat.
Read more: Farmers brace for dairy price hit
Last week the dairy giant cut its farmgate milk price forecast from $5.25kg milk solids to $3.85kg due to the continued significant imbalance in the global dairy market between weak demand and surplus supply. The drop means a further reduction of $150,000 for the average dairy farm income for this season.
The fallout is already being felt in the region.