So, is the Psychoactive Substances Amendment Bill, which would increase the maximum jail time for supplying synthetic drugs from two years to eight years, going against the tide?
Perhaps, but for a good reason.
Up to 45 people have died through using synthetic cannabis in the year to June. That compared to only two deaths in the previous five years and, as a result, Cabinet is seeking urgent advice over the spike in fatalities.
The bill is needed to show the country is taking a hard stance on a drug that is causing extreme harm.
The bill might not be perfect, and Ball even agreed that it may do little to stop the harm from synthetic drugs.
"But that doesn't mean we shouldn't be taking a hard stance on those manufacturers and those dealers."
And that's the point.
Yes, a multi-agency approach is needed for the broader issues of why people choose to use these substances, but those who deal synthetic drugs, who are aware of the extreme harm they cause, need to be held to account for profiting from other's misery.