High physical demands, long hours, a lack of stability, low wages and high living costs.
If it was a job advertisement, would you apply?
That's one of the key questions to arise in the wake of the Ministry of Social Development declaring an official seasonal labour shortage in the Bay of Plenty this week for the first time in more than a decade.
The industry is struggling to get workers for the harvest - and pay rates, and other factors are being touted as key reasons for the shortage.
Twelve hundred workers are needed as the sector nears the main harvest season. Twenty million more trays of kiwifruit need to be collected.