Tauranga now has the dubious distinction of being listed as one of the "S**t Towns of New Zealand", according to a Facebook page of that name.
The posts on the page have been creating waves around the country as each town or city gets its moment in the limelight.
The anonymous creator of the page yesterday described Tauranga as "basically a s**t version of Auckland", saying the city has "almost as many housing crises, traffic woes and Aucklanders as Auckland".
Read more: Locals defend city against Facebook page criticism
According to the page, Tauranga residents are either former Aucklanders ("Jafugees"), expensive smoothie drinkers in activewear, British people, old people or old British people.