Tauranga scored a spectacular own goal in failing to support TECT's plan to channel TECT cheque funds into community projects and groups.
The trustees, who put forward the plan, faced an uphill battle. Trustpower customers were being asked to forgo their big annual freebie for the greater good. That's always a tall order.
Perhaps recognising this, there was a sweetener in the deal. Consumers would have received a one-off $2500 cheque later this year plus a further five annual TECT cheques worth $360 each if the plan had gone through.
Neither the sweetener nor the appeal to be community-minded were enough to sway consumers.
A campaign by Trustpower, which in my view, stood to lose a competitive edge if the cheques ceased, clouded this debate. Some readers questioned whether the company had a right to hold a public view on what a shareholder (in the case TECT) might do in the future. It's a fair point in my view.