A leading obesity campaigner is suggesting that paying children to eat their greens could halt the obesity crisis.
While I'm all for a bit of bribery - eat your broccoli or you don't get any dessert - I think paying cold, hard cash is going a step too far.
It is a struggle to get children to eat their veges. I know what it's like. The little darlings go to all sorts of lengths to get out of it.
Sore tummies, hiding peas in pockets to be disposed of when no one is looking, feeding the dog under the table, throwing it out the window or simply sitting at the table for so long that mum or dad finally caves in.
That's just part and parcel of parenting and growing up.