This week we publicise a campaign that was launched by hard-working local women retailers with the sole purpose of inspiring Waihi people to support, and shop, local.
The phrase "Local is the New Black" is a play on the famous fashion phrase that highlights the popularity of the colour black in fashion.
In the time since these Waihi retailers put their Local is the New Black banners up in stores, the terrible reality for many black people living in fear in America came to a head.
George Floyd was an unarmed black man who died after a Minneapolis police officer knelt on his neck for more than eight minutes as he told them, "I can't breathe".
Floyd's death sparked protests across the US, with demonstrators desperately calling for an end to police violence.