There was a less than warm welcome for the first tenants to move into Papamoa's emergency housing village.
The residents, who have been caught on the wrong side of a property boom, were left with no doubt about how some in the community viewed their arrival.
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One resident says strangers would drive past and yell abuse such as "f*** off" and "you're not welcome here".
Such comments reveal a lack of empathy and understanding on the part of those summarily passing judgments on others based on their position on the socio-economic ladder.