For those who consider shopping a religion, news of a new store will always be welcome.
Even if it is just to buy your fruit and veg, more choice is good.
Supervalue has become the latest addition to the Bay's supermarket scene, serving the local Pyes Pa and Tauriko community.
Tauriko Crossing has also added to our shopping options, and brace yourself for hoards of tweenies in cut-off denim shorts when Supre opens over in Fashion Island, Papamoa.
We can't compete yet with Auckland, which was just lucky enough to get Zara and H&M, but the growth in shops in regions like Tauranga is a sign not only of an increasing population but a booming economy - commercial building consents are set to bust the $1 billion mark this year. That's a lot of denim shorts.