The tragic death of a 71-year-old American cyclist, killed by a truck on Tuesday, has thrown a spotlight on cyclists' safety concerns amid the city's increasing traffic.
Bay cyclists approached by the Bay of Plenty Times this week were anxious not to be seen as using the death for leverage, but did say they had concerns about safety with the increasing traffic on city roads.
One of the points raised was that it was easier for locals who knew the cycleway but it could be dangerous for tourists who were unfamiliar with Tauranga and could "suddenly find themselves dumped in major traffic" when emerging from a cycleway.
There is a feeling among cyclists that other cities had moved ahead of Tauranga with cycle safety. They point to Rotorua as a city that had set a standard for cycle safety, having developed a clear strategy for a cycle network after public consultation.
It appears a valid point.