The ICC U19 Cricket World Cup is in town, and it's putting our city on the map.
As reported this week, the event is being broadcast to a global audience. Bay Oval has six pool games and the all-important final and is hosting many of the World Cup's high-profile teams - India, Australia, South Africa, West Indies and New Zealand.
Six other venues will be in use to cater for the 16 teams competing across 48 matches in the 12th edition of the tournament and third on New Zealand soil after 2002 and 2010.
Locals who attend the matches get the opportunity to see the international stars of future in action. Past alumni include current international captains Steve Smith (Australia), Virat Kohli (India), Kane Williamson (New Zealand) and Sarfraz Ahmed (Pakistan).
Tauranga also benefits from the international interest in the event, which garnered even more attention this week when the West Indies under-19 team were criticised from all sides after using a technicality to dismiss a South African batsman at the World Cup game at the Bay Oval.