An organisation representing kiwifruit growers is asking the industry to dig deep to support its communities.
NZ Kiwifruit Growers Inc last week launched an appeal for food to be donated to food banks across the Western and Eastern Bay of Plenty.
''The initiative started when we were thinking about Covid and the economic impact throughout our communities,'' says senior policy analyst Sarah Cameron.
She says the people affected are those who have been laid off or could be when the Government wage subsidy comes to an end, people who might have had their work hours reduced or families that have been reduced to a single income or even no income.
''These are possibly people who have never used any kind of food bank or welfare assistance before and we thought, what can we do as our part to help not just these people but everyone in our communities.''