The NZ Rugby Union is often criticised for ignoring its provincial fan base by not sending the players to visit schools or add their massive pulling power to community events.
But it certainly deserves credit for a new initiative in which players went to seven smaller New Zealand centres, including Tauranga, yesterday. Sure it was a whistlestop visit of just a few hours but in that time Israel Dagg, Liam Messam, Frank Halai, Steven Luatua and Tony Woodcock did wonders for the All Blacks brand.
They were escorted around town by former international referee Bryce Lawrence, who took great delight in taking the All Blacks to his old schools of Pillans Point Primary and Otumoetai College.
The pupils and teachers at Pillans Point really got into the spirit of the special occasion, dressing in black and wearing face paint. The question-and-answer session was a real highlight, with one mum getting her son to ask Israel Dagg if he would marry her.
The players then joined 100 Year 8 and Year 9 boys in a coaching clinic at Otumoetai College, organised by the Bay of Plenty Rugby Union.