Zespri's chief financial officer Dave Hazlehurst said the underground carpark and on-site parking would have room for 190 cars.
The ground floor will be open to industry players, a place where growers and shareholders can come to talk.
The top two floors will be working floors and offices. The other wing will be dominated by meeting rooms, Mr Hazlehurst said.
The building will have an equivalent five-star sustainability rating.
The facade was designed to resemble the underside of a kiwifruit vine canopy and will manage light transfer and energy efficiency.
There will be solar panels and plans for a green roof - a planted roof area for rainwater recycling.
The green space is being designed in collaboration with Tauranga City Council, which would own the space and maintain it once completed.
Mr Hazlehurst said the current green space was under-utilised and they hoped to rectify that.
They hoped it could become a space for exercise, community use, and outdoor recreation.
The building is in the design concept phase. It will move to preliminary design phase in February and a ground-breaking ceremony will be held in March - coinciding with Zespri's 20th birthday.
The resource consent process will begin next year.
Zespri building on Maunganui Rd:
* Current building was bought from Tauranga City Council in December last year
* Kiwifruit sales expected to reach $4.8 billion by 2025