Vinyl Destination's Facebook page lured prospective customers with the promise of "great music, delicious coffee and the best vibes in the Bay".
Tauranga's two big second-hand record retailers Old Grumpy's Gallery and Mount Bookworm welcomed the newcomer from Auckland.
Old Grumpy's owner Bob Ricketts said the market for vinyl had surged in the last 18months and been a phenomenal boost for their business.
"I think it will be good for our business - the more the merrier."
It was such a niche market that each retailer rode on each other's back, holding the promise of attracting even more people from as far afield as Auckland and Waikato on record-buying trips, he said.
Mr Ricketts said he was buying in stock every week and putting up new records every day to maintain customer interest. Teenagers came in looking for albums by bands like The Beatles, Rolling Stones and Pink Floyd.
"We are parting with a couple of hundred quality albums every week."
Broadly speaking, the most popular musical genres were rock, punk, blues and jazz, with country and western and pop less popular.
Mount Bookworm owner Cindy Neil said she was selling lots of vinyl and it was getting hard to find good quality stuff that people wanted. She also listed Bob Marley, David Bowie, Led Zeppelin and Roxy Music among artists in hot demand.
"There has definitely been a surge."
She tried to keep her records affordable so people knew they would get a good deal. She confessed collectors may have scored some really good deals. "I am still learning, there are things you miss."
People came in looking for specific titles and specific bands, hoping they would find a bargain.
Downtown Tauranga manager Sally Cooke said the revival in vinyl was a worldwide trend and it was marvellous that it had led to another business opening in the city centre.
