For the first time, beachgoers in Papamoa East will have designated lifeguards watching over them.
Papamoa Beach Surf Lifesaving Club has this summer extended its services to include setting up a patrolled tower at the eastern end of the 16km stretch of beach.
The club's satellite base was prompted by the area's ballooning population in an attempt to help save lives this summer.
''It just means our response time will be so much better,'' Papamoa club captain Shaun Smith said.
''The quicker we can get to someone, in that five to 10-minute window, the more likely they are to survive. After that, the more you struggle''