"We are certainly all concerned by this news and the implications if live insects were found," Mr Ombler said.
"The Government needs to look closely at the risks and be more serious about what they are doing to prevent things like this getting past them."
Kiwifruit Vine Health chief executive Barry O'Neill said the pest had a major impact in Italy after it was discovered there in 2004.
"It resulted in the loss of up to 20 per cent of the gold variety ... called 16A," he said.
"It's also a pest of other horticultural crops around the world. It's easily one of the more aggressive and significant scales [pests] in the world ... that would prove significant challenges to growers and producers in the market."
Mr O'Neill said the kiwifruit batch supplied to the Tauranga supermarket was also supplied to other local supermarkets of the same chain, which he declined to name.
Mr O'Neill said MPI inspected other fruit at the supermarket and production distribution site and had "stood down" its response.
The MPI had notified its staff to be extra vigilant in inspecting the incoming Italian kiwifruit, he said.
The Bay of Plenty Times contacted the two major supermarket chains, Foodstuffs and Progressive Enterprises, for comment but neither organisation responded before the paper went to print.
NZ Kiwifruit growers president Neil Trebilco said the discovery of pests could limit market access. "A number of countries we export to do not have this pest and they will not want our fruit if they thought we had it," he said. "They would cut us off completely, which Italy is about to find out."
Primary Industries Minister Nathan Guy said New Zealand had a "world class, multi-layered biosecurity system".
"We've also brought in Government Industry Agreements (GIAs) which, once signed, will involve industry and Government working together on preparation and response to these kinds of threats."