Gone are the days of "over the shoulder boulder-holders" as Tauranga women help a local business release underwear for breast cancer survivors.
Hotmilk Lingerie has launched a mastectomy bra trialled by a group of Tauranga women over the past six months.
Breast cancer survivor Rae Keightley said it was a big deal for those who had the operation.
The 66-year-old Boobop breast-cancer dragon-boat team member said the bra was "absolutely stunning".
"It's the most beautiful bra I've had in the 18 years since my operation," Mrs Keightley said.